Scope campaigns to create equal futures for the 16 million Britons, thats 1 in 4 people who are facing unnecessary daily challenges that hold them back.

I led the creative planning, development and delivery of Scope’s brand ‘spirit’ film, which was launched as a small integrated campaign on social, in shops and OHH. I led this project, working with Rosie Boon, Gusto film and the Brand and Marketing team to produce an accessible, socially optimised film used to launch Scope’s new brand. The film reflects the everyday challenges disabled people face daily using the bold, vibrant rebrand, and American rapper Q-Tip's positive and infectious lyrics (from the Chemical Brothers' classic Galvanise) which fit perfectly.