Overview: Scope had experienced five years of declining brand awareness, which was contributing to falling consideration and income. To reverse this trend, the organisation set out to deliver a bold brand refresh, followed by a high-impact national campaign.

Stakeholders: Entire organisation, including but not limited to Trustees, ELT, Heads of department, Comms, Marketing, Fundraising, Retail, Services, Data, Research and Insights, Information and Advice, Volunteering, and Social.

Outcomes: Strong brand has supported getting new partnerships is Evri, Next, and Microsoft.