Embedding Scope’s new brand

As the Creative Director on our recent brand refresh project, I led the development of all visual assets, ensuring a cohesive and impactful rollout of the new identity. Acting as brand guardian, I meticulously maintained quality and consistency across every touchpoint—from digital platforms to print materials—aligning with our refreshed brand guidelines. Collaborating closely with cross-functional teams, I facilitated a seamless transition that not only honoured the brand's heritage but also positioned it for future growth. This strategic and unified approach was instrumental in giving the refreshed brand a strong and successful launch.

Two booklets on a purple background. Inside the booklets are examples of how Scope's brand can be used, showing bright portrait photography with bold yellow and purple backgrounds as well as examples of how the brand can be used on assets such as on
Two posters on a pastel yellow background. Poster one is purple with white writing and says 'We are' and then has the SCOPE logo stacked 3 times. In the first and third examples of the word Scope the 'o' has be replaced by a pink flourish and a yell
An example of Scope's brand in a A4 leaflet format. It has examples of disabled people in the work place and bold infographics.
A dark purple Scope pull-up banner on a light teal background. The banner has colourful white, yellow, green and pink text that lists the free and impartial advise services they offer with a phone number, web address and QR code.
An example of the cover and inside of a Scope services leaflet. Showing real-life photography of a portrait of a disabled woman on the cover and a disabled man on the inner page.
A range of community engagement leaflets, using photography of disabled people on the front with the titles in white text on a purple circle. Examples of back covers with purple background and white text and pastel pink background with purple text.
Marathon running vest designed in Scopes new brand. Three options shown, the first on the left is purple and yellow with Scope in the circle in the middle of the chest area. The second option placed in themiddle is bright purple using Scope's amplifi
Exampes of thank you cards for volunteers that can we personalised with the volunteers name. The cover is purple with large white text that read 'Thank you' and has a smiley face and a white space to write the persons name. The inside on the left is
Pastel pink editable communitty engagement posters which purple writing on a pastel yellow background.
Bright purple digital poster with yellow and white text in a shop. Calling for new trustees and committee members. Black man in a wheelchair seen next to the text.
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Scope's Disability award booklets stacked in a pile of three. The cover has a gradient background moving from yellow in the bottom left corner to dark purple in the top right with hints of pink in between. The text reads 'a book of disability equalit
An event banner with a purple and yellow gradient, and white text that reads 'Scope Award' and further details of the event. The banner stands on a pastel yellow background.
Powerpoint pitch template brand example, showing disabled people in sport.

Scope logo animation

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