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    <loc>https://www.almacreative.co.uk/our-work/project-three-sng7y-w39ze</loc>
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    <lastmod>2025-05-13</lastmod>
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      <image:title>Work - Design   |   We Are Undefeatable  |  Age UK</image:title>
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      <image:title>Work - Design   |   We Are Undefeatable  |  Age UK</image:title>
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      <image:title>Work - Design   |   We Are Undefeatable  |  Age UK</image:title>
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      <image:title>Work - Design   |   We Are Undefeatable  |  Age UK</image:title>
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  <url>
    <loc>https://www.almacreative.co.uk/our-work/project-two-ky966-ta65h</loc>
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    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/d2a59cf7-296e-4422-9e39-ae67aa560a82/Screenshot+2025-02-21+at+04.58.41.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Two booklets on a purple background. Inside the booklets are examples of how Scope's brand can be used, showing bright portrait photography with bold yellow and purple backgrounds as well as examples of how the brand can be used on assets such as on social ads, newpaper ads, or the side of a red London bus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/2b8fe586-6da7-41a4-a9af-5ff79967b67d/Screenshot+2025-02-20+at+07.44.52.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Two posters on a pastel yellow background. Poster one is purple with white writing and says 'We are' and then has the SCOPE logo stacked 3 times. In the first and third examples of the word Scope the 'o' has be replaced by a pink flourish and a yellow smiley face. Poster two is teal with dark purple writing that reads' We create space for disabled people'. It then has an arrow in a yellow circle pointing to the Scope website URL.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/f6ae5801-60db-46fa-bd75-e712512eaaf0/Screenshot+2025-02-21+at+04.59.12.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>An example of Scope's brand in a A4 leaflet format. It has examples of disabled people in the work place and bold infographics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/3d6dd0a5-16e5-4ed9-a26a-622653fa5482/Screenshot+2025-02-20+at+07.54.58.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>A dark purple Scope pull-up banner on a light teal background. The banner has colourful white, yellow, green and pink text that lists the free and impartial advise services they offer with a phone number, web address and QR code.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/24ab47a2-93dd-4118-b504-459dbf64b252/Screenshot+2025-02-20+at+07.55.51.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>An example of the cover and inside of a Scope services leaflet. Showing real-life photography of a portrait of a disabled woman on the cover and a disabled man on the inner page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/92cb37e2-07d0-4459-899e-ba23c50ec11a/Screenshot+2025-02-20+at+07.55.32.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>A range of community engagement leaflets, using photography of disabled people on the front with the titles in white text on a purple circle. Examples of back covers with purple background and white text and pastel pink background with purple text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/257a7d9e-0ab1-42d6-bfce-aa4c984e8255/Screenshot+2025-03-14+at+08.37.33.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Marathon running vest designed in Scopes new brand. Three options shown, the first on the left is purple and yellow with Scope in the circle in the middle of the chest area. The second option placed in themiddle is bright purple using Scope's amplification circles like a 'bullseye' in Scopes bright brand colouts with Scope in large white letters across the chest and the last on the right is drak purple with a large yellow circle and Scope written in purple letters in a white lozenge shape.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/3aff4c9d-7b80-4086-9c17-ba0794d9696b/Screenshot+2025-03-14+at+08.36.23.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Exampes of thank you cards for volunteers that can we personalised with the volunteers name. The cover is purple with large white text that read 'Thank you' and has a smiley face and a white space to write the persons name. The inside on the left is teal with dark purple writing and the right side is black, with example hand writing. There is also a certificate which is pastel pink with a teal flourist in the top left and then purple text.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Pastel pink editable communitty engagement posters which purple writing on a pastel yellow background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/53c8a990-add0-4f5e-b635-2cb13288a81c/Screenshot+2025-03-14+at+08.37.16.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Bright purple digital poster with yellow and white text in a shop. Calling for new trustees and committee members. Black man in a wheelchair seen next to the text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/ce6d8918-9a8b-4f4a-962a-9138241b19ac/Screenshot+2025-02-21+at+05.48.01.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/6a1937d1-431d-4247-bef8-3884a872b125/Screenshot+2025-02-21+at+05.18.18.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Scope's Disability award booklets stacked in a pile of three. The cover has a gradient background moving from yellow in the bottom left corner to dark purple in the top right with hints of pink in between. The text reads 'a book of disability equality champions 2025'.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/937f658b-a92c-425d-86bb-3dfb65d72e03/Screenshot+2025-02-21+at+05.17.21.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>An event banner with a purple and yellow gradient, and white text that reads 'Scope Award' and further details of the event. The banner stands on a pastel yellow background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/bac87da5-1cd3-4ed0-9d72-2dbae86f17a0/Screenshot+2025-03-14+at+08.36.56.png</image:loc>
      <image:title>Work - Marketing  |   Creative Direction   |    Accessible Design   |   Scope New Brand Assets</image:title>
      <image:caption>Powerpoint pitch template brand example, showing disabled people in sport.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/greenwich-and-bexley-community-hospice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/ae37656b-404b-4fbe-bb80-d5f2d3aaf84d/Screenshot+2025-03-07+at+17.01.39.png</image:loc>
      <image:title>Work - Brand Strategy |   Marketing  |   Brand Design   |   Zoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/912c4620-247b-4d5f-80b7-957320221483/Screenshot+2025-03-07+at+17.13.41.png</image:loc>
      <image:title>Work - Brand Strategy |   Marketing  |   Brand Design   |   Zoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/f0f0c9f5-4a0c-41ee-81b0-8f39c844fd1d/Screenshot+2025-03-07+at+16.41.18.png</image:loc>
      <image:title>Work - Brand Strategy |   Marketing  |   Brand Design   |   Zoria</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/project-one-f5w4d-2k2y4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/1738314227044-ZWE7LDM1IHR8PCNMMSY3/SCOPE%252Bby%252BEliska%252BSky-3813-for%252Bdigital.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/b23d6106-4d49-4716-9fc4-f5ab8809f962/SCOPE+by+Eliska+Sky-6817-for+digital.png</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/b1413a3c-31fe-449c-b1ad-13442c0872c4/075A7247.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/e1409156-1c5f-4f0e-a8a0-470b34308f34/SCOPE+by+Eliska+Sky-4234.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/6d0ec2a2-e028-4f10-9bad-159514c5e6bc/SCOPE+by+Eliska+Sky-6575.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/d5e78d2e-b0fe-4369-bb91-1f86f8bd4fe8/SCOPE+by+Eliska+Sky-4087.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/2b6d0c4d-915b-4868-ab61-267fdf27149c/SCOPE+by+Eliska+Sky-6543.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/bf4013f5-bdbf-4890-ba00-4b124596e445/075A3218b+HAIR+REMOVAL.png</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/60d36903-e0e7-49a9-b797-ebc5c1f32829/SCOPE+by+Eliska+Sky-6726.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/3eaa0ffc-6b09-4c94-9de6-ddf3dba39ba3/SCOPE+by+Eliska+Sky-3778.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/a08f573c-a7fe-4b17-94de-c8880b6f725f/SCOPE+by+Eliska+Sky-6952.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/c1ffa5a0-945d-45d4-be57-c4dea9dd521e/SCOPE+by+Eliska+Sky-3893.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/680161b2-22e9-4bd5-b77c-ed41c4dc50bb/RS3702_SCOPE+by+Eliska+Sky-4753_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/c83529c4-bce7-4738-869b-dda4fb55fb80/RS3707_SCOPE+by+Eliska+Sky-4830_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/a5797a15-d58c-4a74-bddc-0b328fd04a48/RS3711_SCOPE+by+Eliska+Sky-5010_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/423e70c6-f5f8-41e3-acc8-b0742b113740/RS3714_SCOPE+by+Eliska+Sky-5362_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/45d9bfc0-f401-432e-8499-667e7b96df25/RS3719_SCOPE+by+Eliska+Sky-5527_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/3b37d8ef-b875-48b0-91ee-873accc5dcad/RS3734_SCOPE+by+Eliska+Sky-5898_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/528fb1a7-69ab-41b1-9fff-3fcc948ff613/RS3745_SCOPE+by+Eliska+Sky-6214_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/089d0a25-4129-4f8a-a556-0b619178f92f/RS3684_SCOPE+by+Eliska+Sky-4372_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/086b63eb-e561-4849-9272-3890228b6ea3/RS3682_SCOPE+by+Eliska+Sky-4333_lpr.jpg</image:loc>
      <image:title>Work - Brand Development   |   Creative Direction   |   Accessible Photoshoot for Scope</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/art-direction-scope-brand-film</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/cf118231-40ea-452f-99ad-a5131764ccfe/240912_SCOPE_HERE_EAST_06_2989.jpg</image:loc>
      <image:title>Work - Marketing Strategy  |  Social Optimisation   |   Creative Direction   |   Scope Brand Film</image:title>
      <image:caption>Image of young man putting on headphones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/88b2c36c-7a4e-4236-987e-d6ee55db4ca4/240912_SCOPE_HERE_EAST_02_0932.jpg</image:loc>
      <image:title>Work - Marketing Strategy  |  Social Optimisation   |   Creative Direction   |   Scope Brand Film</image:title>
      <image:caption>Three young people at a festival</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/69ac0a22-3bfb-4945-a2b0-3a425b5405d7/240912_SCOPE_HERE_EAST_04_1789.jpg</image:loc>
      <image:title>Work - Marketing Strategy  |  Social Optimisation   |   Creative Direction   |   Scope Brand Film</image:title>
      <image:caption>A camera man filming a deaf person on a bus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/brand-strategy-scope-brand-refresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/685475cb-151c-418f-9888-4fd66a4c6a86/Screenshot+2025-03-16+at+05.54.58.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Help us to shape a brand identity that reflects Scope’s shift from a service provider to a campaigning movement for social change, and that lives up to our ambitions. We want to become a distinct, recognisable and irresistible voice within the sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/a7ade897-445f-40d6-b407-bb4bc2b4f5ec/Screenshot+2025-03-16+at+05.56.09.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>What we heard in the immersions Be bold, be brave and signal step change for Scope Universal desire for brand refresh to push what’s possible The previous refresh didn’t quite live up to excitement and expectations This is our chance to reinvigorate the brand and lose the shackles Crucial that the brand refresh addresses low awareness Opportunity to shift perceptions of the brand and what it stands for Spread the word about campaigning for social change Shape a brand that connects rationally and emotionally A compelling cause that feels relevant and important More human, more personal, more expressive</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/e18bd094-9429-4582-bee3-9ec17ce73e9c/Screenshot+2025-03-16+at+05.56.41.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Our brand idea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/25ac3df2-a273-42a0-ac49-619b433cc479/Screenshot+2025-03-16+at+05.59.17.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>As a brand our role is to amplify the truths and lives of all disabled people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/2a7656e9-a0af-4fa1-9d07-13df37d0c1a9/Screenshot+2025-03-16+at+05.59.33.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>For us, amplifying is about two things: voices and visibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/f83744d9-52de-48c3-9ed3-d6c7b0eb6db8/Screenshot+2025-03-16+at+06.03.22.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Why this brand role? Leading co-production. ‘Nothing about us without us’ Showcasing how disability touches all of us - not a few “We need to widen our appeal, association and voice” “Our heritage was far more edgy, far more willing to call it how it is” An organisation that platforms radical truth Be part of everyday culture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/18fd1809-2a87-459a-8476-95f11c5e7139/Screenshot+2025-03-16+at+06.12.49.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Our experience principles defined The way we express ourselves is shaped by how we want people to experience Scope. Creating connections We foster a sense of belonging, making everyone feel welcomed and understood. Leaving space for differences and finding strength in our connections. Openly curious We are always transparent, sharing truths, facts and real life stories so that people feel reassured and validated. And we ask questions to encourage an open view of the world. Inspiring action Wherever people find us we leave them feeling better energised and better equipped to move forward. Full of belief that change is possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/19e9bdea-923d-43ca-90a5-788bdab90009/Screenshot+2025-03-16+at+06.15.30.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Our experience principles: campaign example A Campaign aimed at workplace equality could be: Bar graph showing: 30% Creating connections - through amplifying lived experience, 30% Openly Curious - asking audience to question how problems can be overcome, 40% Inspiring Action - Showing how opportunities for change can be created and the steps to make them real. People may not realise the obstacles faced by many disabled people getting into, and staying in, work. This means education is balanced with connection to lead on to inspiring the actions the campaign is aimed at.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/648d189f-ffe5-4792-a775-8bb3e900d212/Screenshot+2025-03-16+at+06.13.27.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Our experience principles: retail example An in-store Retail stock appeal could be: Bar graph shows: 50% Creating connections - Audience Identifying with moments in life. 20% Openly curious - Using simple language. 30% Inspiring Action - Direct path to action. With just a moment to grab attention as passers-by glance at the window or customers look around the shop, we lean heavily into creating an initial connection which will make them read on so we can inspire them to action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/ea4bdf45-a9ef-4b61-bb6a-ccf830bd880c/Screenshot+2025-03-16+at+06.12.12.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Expanding views So what do we mean by coach and critical friend? The coach: • is part of a wider team • studies the opposition and decides the best strategies to use • brings out the best in every member of that team • celebrates and speaks for the team, but never takes credit for the work they do The critical friend: • has a clear-eyed perspective based on knowledge and skills • can and will ask difficult questions • speaks truth to power • is always constructive, even when tackling hard issues There is crossover between the two aspects. They’re complementary and support each other. Leaning towards one or the other will help when tuning a piece of communication towards a specific audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/1a24d6ba-8042-4f2e-8b75-65a92c7791f2/Screenshot+2025-03-16+at+06.05.46.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Visibility Image of the right hand side of the slide is of South east asian mother speaking into her daughter's ear affectionately. The daughter has Down syndrome. Text on the left reads: We speak to expand views We shine a light on lived experience. We share truths to change understanding. We create space for disabled people. We do not shout, we speak boldly to inform and educate. We do highlight issues to transform beliefs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/fee87119-3b3d-4e52-bded-e086ad91ae03/Screenshot+2025-03-16+at+06.05.01.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Why? The image on the right-hand side of the slide is of an older white woman with Down syndrome smiling, with her eyes closed. The text on the left reads: We share stories to show the challenges many disabled people face and how greater opportunities can be created. We amplify voices to show how to create the change that’s needed, to remove those challenges and make an equal future together. When we're talking as Scope there are millions of voices within. As a collective we harness the experience and wisdom of these voices. As a movement we inspire others to join our cause.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/04198ee0-f45d-4394-8790-427866645ce4/Screenshot+2025-03-16+at+06.04.41.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Voices The image on the right-hand side of the slide is of a white young girl in a wheelchair smiling. The text on the left reads: We speak as a collective We are many voices, not one. We are people, not an organisation. We speak as a group of disabled and non disabled people devoted to revealing truths, sharing experiences and inspiring action. Whenever possible, it's about amplifying other voices with content, stories and quotes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/25304d7e-c3eb-4360-b85f-94c8e44aad43/Screenshot+2025-03-16+at+06.21.58.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Colour section intro slide Dark Purple background with large yellow circle on the top left with section title inside that reads 'colour'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/66ee08db-4ca6-4c7f-b5dd-2b47bdfaa504/Screenshot+2025-03-16+at+06.25.59.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Our experience principles: brand and identity The way we express ourselves is shaped by how we want people to experience Scope… Principle 1 - Creating connections means being: Welcoming Personal Directional Easy Principle 2 - Openly curious means having Vibrancy Character Principle 3 - Inspiring action means: Having a framework Being Simple, Controlled, Calm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/dc71a701-f932-4b41-9648-1042571520a1/Screenshot+2025-03-16+at+06.22.19.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Colour palette and border focus Image on right-hand side shows colour contrast test results for text and background for: white text and bright purple background, Bright Yellow background and Dark purple Text, White background and dark purple text, dark purple background with text in white, bright pink, bright yellow, bright green, pastel pink, pastel yellow, and pastel green. Pink background and dark purple text Bright green background and Dark purple text. Pale pick background and dark purple text, Pale yellow background and dark purple text and pale green background and dark purple text. The text on the left reads: We had discussions around: our colour palette and the colour contrast of each colour the combinations for font colours against background colours combinations of interactive elements (buttons on the website) and background colours identifying a suitable border focus colour</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/bb5a7cdf-fcc7-4fc8-8b47-e264b23b4614/Screenshot+2025-03-16+at+06.22.57.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Flourishes Text on the left reads: We also looked at our flourishes to identify which colours from our core palette can be used with them. The colour combinations for our flourishes are different to our combinations for text. Image on the right is a geometric pattern background using scopes flourish shapes and bright brand colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/dbedcbfe-432d-4fb3-ab2f-b926d7490a18/Screenshot+2025-03-16+at+06.23.14.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Typography and caps section intro slide Dark Purple background with large bright green circle on the top left with section title inside that reads 'Typography and caps'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/29b9e364-a68d-45c5-a18d-7a0d4d8971ce/Screenshot+2025-03-16+at+06.25.12.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Content accessibility The accessibility team have worked with the brand team to review all content and guidelines. They have covered the following: plain English heading and document structure figurative language and jargon alt text against all visual elements and images To support our colleagues, we have created the Brand e-learning on Scope to Learn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/f0decdb5-6700-49a8-a6c1-fe7aaff6d3c5/Screenshot+2025-03-16+at+06.24.41.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Formats and templates We have worked with brand on creating the brand guidelines in the following formats. PDF Word HTML We are currently creating a fully digital version of the brand guidelines. We have supported the following templates to support colleagues in creating content that is accessible and aligns with our new brand. PowerPoint standard template style guide Word printed content digital content large print</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/6cafad81-82e4-4428-910d-7b901c502b81/Screenshot+2025-03-16+at+06.26.24.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify Scope (noun); Space or opportunity for action or thought. Full scope for expression, are or amount included, reached, or viewed: Range. A subject broad in scope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/6e5629b8-856d-4abd-9a7b-4447765a48db/Screenshot+2025-03-16+at+06.26.44.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify, continued 1 Dark purple background with large white circle centred in the middle of the slide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/b21b5cbb-4f0f-4ea4-ad5a-f5dabf50ade6/Screenshot+2025-03-16+at+06.27.01.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify, continued 2 The new Scope logo in white capital letters with the white circle now changed into the 'o' in the word mark 'SCOPE'. The 'o' is discrict from the other letters as it is wider and rounder.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/a88db390-43d9-4ca2-8018-677647153799/Screenshot+2025-03-16+at+06.27.22.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify, continued 3 The 'o' from the word scope in the previous slide is now a bright purple circle on a dark purple background. Inside the bright purple circle is the scope logo in white.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/f4558324-9536-42c6-8b62-df7b2899bd52/Screenshot+2025-03-16+at+06.28.17.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify, continued 6 Dark purple background with bright purple circle that reads amplify in white but no longer has a yellow ring around it. Yellow text scattered around it read: Facts, Action, Individual voices, Needs, Personal, Motivations, Truths, Inspiration and ideas, and barriers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/56c42257-e144-4a0c-85b3-246ea422c636/Screenshot+2025-03-16+at+06.28.01.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify, continued 5 The slide is exactly the same as the previous apart from the Scope logo in the circle has now changed to say amplify.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/7827c30b-98cd-4aaa-acd0-46518872d440/Screenshot+2025-03-16+at+06.27.39.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify, continued 4 Bright purple circle with the scope logo in white in the middle now has a larger yellow circle around it making it look bigger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/e88c4254-00fa-4732-9080-22215e140baf/Screenshot+2025-03-16+at+06.29.12.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/60363e1c-1c61-4869-91f0-88c1021f5eb0/Screenshot+2025-03-16+at+06.29.26.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/3d4b3d9d-e4f8-48d4-b4ef-d66208e78dbd/Screenshot+2025-03-16+at+06.31.02.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
      <image:caption>Space to amplify: brand stretch There are 4 circles running across the middle of the slide that has a white background. Starting from the left the circle titled messaging is purple with white text inside that reads 'change. lets make it happen.' Second to the left is the circle titled photography which has a photography of a middle aged south east asian man smiling. The man's head breaks out of the pale oink circle onto the white background. The third circle is titled illustration and is a bright pink circle with bright purple, teal, yellow and dark purple squiggles that make it look a little like the globe. The last circle titled iconography is yellow with a dark purple arrow inside pointing diagonally to the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/c73d9452-c1cd-4ba0-a3d1-b2ad10470514/Screenshot+2025-03-16+at+06.31.25.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/44e60d37-a13b-4a32-b3d4-275f474db21f/Screenshot+2025-03-16+at+06.30.08.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/664a0bc6-4799-42fd-8608-ed4c9e17122f/Screenshot+2025-03-16+at+06.34.47.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/e7c1027a-634c-47fb-abe7-f5a72b856fac/Screenshot+2025-03-16+at+06.35.36.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/873aec92-d0aa-43ec-803b-dc2037292b10/Screenshot+2025-03-16+at+06.35.21.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/6d2048d5-b328-42cd-a802-68c16c027597/Screenshot+2025-03-16+at+06.31.47.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/d79fcbc1-4447-4523-9763-df23f2cbac92/Screenshot+2025-03-16+at+06.34.23.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/ab9cfdfc-8d49-49c7-b39b-8ce3f9f98672/Screenshot+2025-03-16+at+06.36.34.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/8b78bfe2-0b4c-4060-b5f2-a0696700d968/Screenshot+2025-03-16+at+06.33.06.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/e60b374c-9dc3-4b22-b5d4-c49e01278e36/Screenshot+2025-03-16+at+06.33.23.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/7fc7d917-022b-4d4e-ad37-0c6606a951c4/Screenshot+2025-03-16+at+06.33.56.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/75466cf2-ad11-4696-9f59-099c8e1e4e18/Screenshot+2025-03-16+at+06.33.41.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/093b3a6d-587c-4aa2-950f-9ef5ce47d25c/Screenshot+2025-03-16+at+06.32.51.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/5287c4de-f4ac-4d82-bab7-ca0d09bf0166/Screenshot+2025-03-16+at+06.32.11.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/b767eb37-d3f2-4e99-83e6-3610b0dc9252/Screenshot+2025-03-16+at+06.32.29.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/d4a64f42-645b-4f9b-9c34-f8d115662dca/Screenshot+2025-03-16+at+06.29.45.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/b52974a4-f182-4502-90b0-2a8ee51c8db1/Screenshot+2025-03-16+at+06.36.50.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/3b2152d7-b253-4573-9527-c18e8debb134/Screenshot+2025-03-16+at+06.37.11.png</image:loc>
      <image:title>Work - Brand Strategy | Brand Positioning | Tone of voice | Scope Brand Refresh</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/brand-design-asset-design-age-uk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/36b2618d-a4a2-4458-befa-4b98508d4332/Screenshot+2025-03-09+at+09.24.02.png</image:loc>
      <image:title>Work - Design   |   Cadbury Campaign   |    Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/03b876df-071c-45c0-9b55-9064546a9e54/Screenshot+2025-03-09+at+09.19.29.png</image:loc>
      <image:title>Work - Design   |   Cadbury Campaign   |    Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/4ef3441e-bf8e-455f-8217-0923917f9d57/Screenshot+2025-03-09+at+09.25.04.png</image:loc>
      <image:title>Work - Design   |   Cadbury Campaign   |    Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/d507e05c-690e-4568-9ac9-d41d68b05661/Screenshot+2025-03-09+at+09.24.52.png</image:loc>
      <image:title>Work - Design   |   Cadbury Campaign   |    Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/3606993d-89dc-4285-bf21-0a27a3482b46/Screenshot+2025-03-09+at+09.24.42.png</image:loc>
      <image:title>Work - Design   |   Cadbury Campaign   |    Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/929d0087-e310-4e2e-9256-4e003fb46bcd/Screenshot+2025-03-09+at+09.24.27.png</image:loc>
      <image:title>Work - Design   |   Cadbury Campaign   |    Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/40948a72-9ac9-4405-b16b-89aefde183df/Screenshot+2025-03-09+at+09.24.15.png</image:loc>
      <image:title>Work - Design   |   Cadbury Campaign   |    Age UK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/brand-design-scope-itv-ad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/b40cefbf-94a0-4de9-80e0-ef9da09fc126/CoL_OOH_Mock_Up_A4_ALMA.jpg</image:loc>
      <image:title>Work - Accessible Design | Award Winning Scope ITV Ad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/a993332d-ed53-454f-8d13-417795ab6787/Scope+OOH+Promo+2.jpg</image:loc>
      <image:title>Work - Accessible Design | Award Winning Scope ITV Ad</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/brand-design-age-uk-recruitment-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/c1d95b6c-419f-4cc7-9a2f-a1bf87804036/Screenshot+2025-03-09+at+07.13.50.png</image:loc>
      <image:title>Work - Design |  Volunteering Recruitment Campaign | Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/ced5dd35-0f1b-4ee5-9e25-bf066ee4ab6b/Screenshot+2025-03-09+at+07.15.40.png</image:loc>
      <image:title>Work - Design |  Volunteering Recruitment Campaign | Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/fd350fb6-7e21-45cc-afca-ac65ab2121aa/Screenshot+2025-03-09+at+07.16.34.png</image:loc>
      <image:title>Work - Design |  Volunteering Recruitment Campaign | Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/9a586a5f-396a-403d-8238-c90c8cd40216/Screenshot+2025-03-09+at+07.14.39.png</image:loc>
      <image:title>Work - Design |  Volunteering Recruitment Campaign | Age UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/48e2710b-0601-4172-924a-ecc0c6e9b41c/Screenshot+2025-03-09+at+07.17.19.png</image:loc>
      <image:title>Work - Design |  Volunteering Recruitment Campaign | Age UK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.almacreative.co.uk/our-work/ux-ui-design-bullerwood-school-websites</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/d2c08e5a-6d16-42d5-8423-2374c987185c/iMac-psd-mockup-template-Bullerwood+Boys.png</image:loc>
      <image:title>Work - UX |  UI  and Print Design |  Bullerswood School Websites</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f95d7b9ad03254170bc91e/d75aa4d3-bd3d-4a13-a198-e6928aedb46d/iMac-psd-mockup-template-Bullerwood+Boys+overview2.png</image:loc>
      <image:title>Work - UX |  UI  and Print Design |  Bullerswood School Websites</image:title>
    </image:image>
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